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North Oaks Health System Earns National Award for Best Website Design

  • Category: Media Release
  • Posted On:
  • Written By: Melanie Zaffuto

North Oaks Health System's website, www.northoaks.org, recently earned a Best Site Design Distinction Award at the 18th annual eHealthcare Leadership Awards.

eHealthcare Leadership Award 2017

North Oaks is one of more than 200 healthcare organizations nationwide honored for outstanding websites and digital communications. Award recipients were announced in conjunction with the 21st Healthcare Internet Conference in Austin, Texas. A total of 116 healthcare and digital media professionals judged eHealthcare Leadership Awards entries in 15 categories. They looked at how each entry compared with peer organizations based on a proprietary multi-point standard of Internet excellence.

Members of the North Oaks Business Development team responsible for redesign of the health system’s website gather to celebrate receiving a Best Site Design Distinction Award at the 18th annual eHealthcare Leadership Awards. Seated, from left, are: Creative Manager Pam Cantrelle, Digital Media & Production Specialist DJ Miller and Graphic Designer Allison Portier. Standing, from left, are: Marketing Director Shantel Johnson, Communications Manager Nanette White, Vice President of Strategy & Outreach Tracy Randazzo and Communications Specialist Laura Hanzo. Not pictured are: Graphic Designer Brandi Courrege and Market Strategist/Business Development Representative Ashley Miller.“Digital marketing and communications in healthcare organizations continue to evolve rapidly, and we are thrilled to recognize the best of the best in the industry,” says Matt Humphrey, president of Plain-English Health Care, producer of the eHealthcare Leadership Awards. “We see winning organizations focusing on improving the patient or consumer experience in everything they do – from web and app design to content, rich media, social networking and marketing campaigns.”

The North Oaks website was revamped with responsive design technology that scales the website to the device type used to view it. The redesign also offers many enhanced features, including: an online physician directory, online bill payment and a robust news network.

Jane Weber Brubaker, chair of the eHealthcare Leadership Awards, notes, “Award winners range from hospitals and health systems to pharmaceutical firms and online health companies, but they share common attributes. They understand their target audience, and they know how to present information in a format that is both pleasing to the eye and highly functional. Visitors to these sites can easily find what they are looking for and accomplish what they set out to do.”

Since re-launch, the North Oaks website has surpassed goals set for visitors per month, according to Digital Media & Production Specialist DJ Miller.

The North Oaks website also earned recognition at the state level in 2017 through the Louisiana Hospital Association’s Pelican Awards. Out of 22 participating healthcare organizations, it received the Best of Show Award for design and the Pelican Award for Website Initiatives in the multi-hospital system category.