North Oaks Health System's website, www.northoaks.org, recently earned
a Best Site Design Distinction Award at the
18th annual eHealthcare Leadership Awards.
North Oaks is one of more than 200 healthcare organizations nationwide
honored for outstanding websites and digital communications. Award recipients
were announced in conjunction with the 21st Healthcare Internet Conference
in Austin, Texas. A total of 116 healthcare and digital media professionals
judged eHealthcare Leadership Awards entries in 15 categories. They looked
at how each entry compared with peer organizations based on a proprietary
multi-point standard of Internet excellence.
“Digital marketing and communications in healthcare organizations
continue to evolve rapidly, and we are thrilled to recognize the best
of the best in the industry,” says Matt Humphrey, president of Plain-English
Health Care, producer of the eHealthcare Leadership Awards. “We
see winning organizations focusing on improving the patient or consumer
experience in everything they do – from web and app design to content,
rich media, social networking and marketing campaigns.”
The North Oaks website was revamped with responsive design technology that
scales the website to the device type used to view it. The redesign also
offers many enhanced features, including: an online physician directory,
online bill payment and a robust news network.
Jane Weber Brubaker, chair of the eHealthcare Leadership Awards, notes,
“Award winners range from hospitals and health systems to pharmaceutical
firms and online health companies, but they share common attributes. They
understand their target audience, and they know how to present information
in a format that is both pleasing to the eye and highly functional. Visitors
to these sites can easily find what they are looking for and accomplish
what they set out to do.”
Since re-launch, the North Oaks website has surpassed goals set for visitors
per month, according to Digital Media & Production Specialist DJ Miller.
The North Oaks website also earned recognition at the state level in 2017
through the Louisiana Hospital Association’s Pelican Awards. Out
of 22 participating healthcare organizations, it received the Best of
Show Award for design and the Pelican Award for Website Initiatives in
the multi-hospital system category.
Members of the North Oaks Business Development team responsible for redesign
of the health system’s website gather to celebrate receiving a Best
Site Design Distinction Award at the 18th annual eHealthcare Leadership
Awards. Seated, from left, are: Creative Manager Pam Cantrelle, Digital
Media & Production Specialist DJ Miller and Graphic Designer Allison
Portier. Standing, from left, are: Marketing Director Shantel Johnson,
Communications Manager Nanette White, Vice President of Strategy &
Outreach Tracy Randazzo and Communications Specialist Laura Hanzo. Not
pictured are: Graphic Designer Brandi Courrege and Market Strategist/Business
Development Representative Ashley Miller.