The communications, public relations and business development efforts of
North Oaks Health System were honored at the 2016 Annual Pelican Awards,
sponsored by the
Louisiana Society for Hospital Public Relations and Marketing (LSHPRM) on Nov. 4 at the Hilton Baton Rouge Capitol Center.
North Oaks was recognized with Pelican Awards in the following categories:
- Annual Report
- External Periodicals
- Internal Periodicals
- Special Purpose Material: Logo
Each year, North Oaks Health System publishes an annual report for distribution
to its board of commissioners, health system leadership and other critical
stakeholders, such as key government officials. The objective of the piece
is to inform these stakeholders of important milestones, highlights and
financial information from the previous fiscal year, as well as to provide
insight of future plans.
North Oaks’ external newsletter, CommUnity, is produced three times
a year and reaches an average of 55,527 households per publication. Its
primary purpose is to deliver timely medical information, health tips
and preventive topics. It is also instrumental in publicizing health screenings,
educational classes and support group meetings.
Heartbeat, a quarterly newsletter for North Oaks’ employees and volunteers,
has highlighted employee recognition and provided important health system
updates, and has been published for 31 consecutive years.
Pelican Awards for “Special Purpose Material: Logo” and “Events”
were awarded for Play It Safe, a free, interactive community event for
families with children 12 and under. The goal of the event is to increase
awareness of common preventable injuries through educational safety activities.
Certificates of Merit were also awarded to North Oaks in the “Presentation”
category for an informative audit binder about North Oaks Level II Trauma
program and in the “Website Initiatives” category for the
Women’s Health Channel on the NorthOaks.tv website.
LSHPRM is an affiliate society of the Louisiana Hospital Association. For
the past 35 years, LSHPRM has sponsored the Pelican Awards to recognize
and encourage improvement in quality, effectiveness and impact of hospital
communications, public relations and marketing.