North Oaks Initiatives Honored by Louisiana Society for Hospital Public Relations and Marketing
The Louisiana Society for Hospital Public Relations and Marketing (LSHPRM)
honored four North Oaks Health System initiatives as best in state at
their 30th Annual Pelican Awards Program on Friday, Oct. 21 at the Crowne
Plaza Executive Center in Baton Rouge.
The society also presented a Golden Pelican Award to North Oaks Communications
Director Melanie Lanaux Zaffuto as Public Relations Practitioner of the Year.
North Oaks earned top honors in several divisions, including external
newsletter, internal magazine, public relations campaigns and “project
on a shoestring.”
Heartbeat, a quarterly publication for North Oaks employees and volunteers,
won a Pelican Award in the internal newsletter or magazine category.
Physician Monthly, published for members of the North Oaks medical staff,
also received a Pelican Award in the internal newsletter or magazine category.
In the area of public relations, a Pelican Award went to the North Oaks-Livingston
Parish Medical Complex “You’re the Reason We’re Here”
Grand Opening campaign. Designed as a build-up to the opening of the complex
in Jan. 2011, the campaign culminated in a community-wide celebration
and included oak tree plantings, business and medical community previews,
a ribbon cutting and tours, a health fair and student art contests. Located
just off I-12 at the Satsuma/Colyell exit, the 49,000-square-foot facility
focuses on convenient, efficient and personal outpatient diagnostic and
treatment services, including cardiology, radiology, laboratory and rehabilitation.
The complex also is home to a walk-in clinic, primary care clinic, orthopaedic
specialty center and a multispecialty group physician practice with more
than 20 physicians on staff.
The health system’s “Name Our Robot Contest” earned
a Pelican Award as a project that garnered “big results with little
resources.” Held in conjunction with the Louisiana Children’s
Discovery Center and its visitors, the Hammond High Magnet School Torbotics
Team and the Bayou Builders FIRST® LEGO® League, the contest determined
the name for the hospital’s latest generation daVinci® Si robotic
surgical system. The contest promotion described the robot as a device
that doctors use “to help patients feel better sooner with less
ouch and smaller scars” and as a way “to get home quicker
after surgery.” The Torbotics Team and Bayou Builders judged the
contest, and the winning name “Oaklee” was announced during
a hands-on demo day at the Discovery Center. The event was attended by
the hospital’s robotics team and physicians and more than 100 children
and their parents.
A 20-year veteran of the health system, Zaffuto brought home the Golden
Pelican for Public Relations Practitioner of the Year for consistently
demonstrating exceptional leadership in her role. Her nomination described
her 2010 effort to organize and implement seven grassroots outreach initiatives
across 32 days to generate awareness of the devastating impact of Medicaid
reimbursement cuts to community hospitals. Ms. Zaffuto’s efforts
contributed to North Oaks’ recognition by the American Hospital
Association as the 2011 Louisiana “Grassroots Champion.”
LSHPRM is an affiliate society of the Louisiana Hospital Association.
Each year, LSHPRM sponsors the Pelican Awards to recognize and encourage
improvement in quality, effectiveness and impact of hospital communications,
public relations and marketing. This year’s Pelican Awards were
judged by members of the Mississippi Hospital Association based on the
criteria of objective, planning, research, strategy, implementation, results
For more information about North Oaks Health System, please call (985)
230-6647, (225) 686-4885.
About Louisiana Society for Hospital Public Relations & Marketing
The Louisiana Society for Hospital Public Relations and Marketing is an
affiliate society of the Louisiana Hospital Association. This professional
organization is open to hospital marketing and public relations personnel,
as well as other marketing and public relations professionals in any health
About North Oaks Health System
North Oaks Health System is a community-based hospital organization with
nearly 3,000 employees, physicians and volunteers, serving the Florida
Parishes since 1960. Facilities include the 259-bed North Oaks Medical
Center, 27-bed North Oaks Rehabilitation Hospital, North Oaks Heart Health
Center (located within North Oaks Medical Center), North Oaks Diagnostic
Center, North Oaks-Livingston Parish Medical Complex, North Oaks Hospice
Agency, North Oaks Outpatient Rehabilitation Services, Magnolia Obstetrics
& Gynecology, North Oaks Cardiology, North Oaks ENT & Allergy,
North Oaks Family Medicine Clinic, North Oaks Primary Care Clinics, North
Oaks Multispecialty Group, North Oaks Neurology Clinic, North Oaks Neurosurgery
Clinic, North Oaks Occupational Health Services Clinic, North Oaks Orthopaedic
Specialty Center, North Oaks Physiatry Clinic, North Oaks Pulmonology,
North Oaks Rheumatology Clinic, North Oaks Specialty Clinic, North Oaks
Walk-In Clinics and Northshore Internal Medicine Associates. For more
information, please call (985) 230-6647 or (225) 686-4885.